Building a better brand
Client
DunkIt
Year
2025
NBA Africa sought to refresh their digital presence and visual identity. We were tasked with evolving their branding and creating an engaging online platform to showcase their growing initiatives, events, and community programs across the continent. Our work focused on developing a bold, dynamic aesthetic that resonates with Africa’s young and passionate basketball audience, while ensuring an intuitive user experience. This ongoing project aims to position NBA Africa as a leading force in sports, culture, and community development across the region.
Scope of Work
DUNK-IT App
The NBA Africa platform needed to embody the spirit of basketball while acting as an information and engagement hub for fans and partners. The homepage sets the stage with dynamic visuals—highlight reels, news updates, and upcoming game banners—creating the sense of energy and immediacy associated with the sport.
Product Showcase
The events and games section provides fans with detailed schedules, ticketing integration, and team filters. The mobile-first design ensures that live scores and updates are accessible to fans on the move. Community initiatives are showcased in a dedicated section, telling the story of youth development programs, basketball camps, and grassroots projects across Africa. By pairing these stories with strong visuals and testimonials, the site balances the entertainment side of the NBA with its broader social mission.
To enrich fan engagement, a media hub was developed as a central library of interviews, game highlights, and photo galleries. Optimized for fast streaming and integrated with social media sharing, it keeps fans connected and part of the wider conversation. A partnerships page rounds out the platform, highlighting sponsors and collaborators who make the league’s work possible, further cementing the NBA’s credibility and reach on the continent.
